FABB Academy of Coffee: From Passion to Thailand’s First SCA-Certified Specialty Coffee Institute
In the heart of Thailand’s booming coffee scene, FABB Academy of Coffee stands as the nation’s first specialty coffee institute certified by the Specialty Coffee Association (SCA). Founded by Khun Love (Jenjira Kamonswetakun), the academy reflects her transition from the worlds of high fashion and fine dining into the intricate art of coffee.
The Journey of Mastery
With over 20 years of experience, Khun Love traveled across Europe to master coffee roasting—a guarded secret at the time—before becoming the first female Authorized SCA Trainer (AST) in Asia. [00:38] FABB is more than a school; it is a learning hub that harmoniously blends science, art, and the soul of hospitality.
360-Degree Comprehensive Curriculum
FABB offers official SCA programs across six key modules: Introduction to Coffee, Green Coffee selection, Roasting, Sensory Skills, Brewing, and Professional Barista Skills. These courses are designed to provide students with a standard “common language” used by coffee professionals worldwide.
Coffee Philosophy: “Knowledge Over Fashion”
A core piece of advice for aspiring cafe owners is to prioritize knowledge over trends. [00:06] Khun Love emphasizes that one does not need the most expensive equipment to succeed. Instead, entrepreneurs should choose tools that fit their budget, concept, and target audience. The true key to excellence lies in the skill and knowledge of the individual to bring out the best in every bean.
References & Credits:
- Article adapted from: FABB Academy of Coffee สถาบันสอนกาแฟพิเศษแห่งแรกในไทยที่ได้รับการรับรองจาก SCA
- Official Website: FABB Academy of Coffee
- Facebook Fanpage: FABB Academy of Coffee
- Instagram: FABB Academy of Coffee