Janejira “Luv” Kamonsawedkun is the visionary founder behind FABB Academy of Coffee, a leading institution in Thailand’s specialty coffee sector, recognized for its integrated approach to education, consulting, and business development.
With over three decades of experience in hospitality and entrepreneurship, Luv has built and led multiple ventures across fashion, fine dining, and coffee—bringing a rare combination of creative sensibility and operational discipline to every project she undertakes.
As an Authorized Specialty Coffee Trainer (AST), she has played a pivotal role in shaping the professional coffee landscape in Thailand, mentoring a new generation of coffee entrepreneurs, baristas, and industry leaders.
Under her leadership, FABB has evolved beyond a training center into a multifaceted platform—encompassing advanced coffee education, high-end equipment solutions, roastery operations, and curated F&B experiences. The academy serves both local and international clients, with a strong focus on quality, sustainability, and long-term business viability.
Luv’s strength lies not only in her technical expertise, but in her ability to translate knowledge into practical, scalable business models. Her extensive network across the global coffee community further positions FABB as a strategic partner for brands and investors seeking to enter or elevate their presence in the coffee industry.
Her work reflects a clear philosophy: that excellence is built through precision, integrity, and continuous evolution.
First SCA Premier Training Campus in Thailand Led by Authorized Specialty Trainer (AST) 30 Years of Industry Experience Trusted by cafés, brands, and entrepreneurs
FABB Academy of Coffee began in 1995 as FABB Fashion Café, a unique combination of fashion boutique, coffee shop, and internet café. What started as a passion for coffee has grown into an institution dedicated to world-class coffee education and professional training for baristas and coffee enthusiasts.
Now Fabb AOC is proud to be Thailand’s first dedicated coffee education institution, with a legacy of more than 30 years in developing professionals for the coffee industry.
Over the years, we have educated and trained thousands of students, many of whom have gone on to become successful business owners, café operators, roasters, and industry leaders within Thailand and across the region. Our alumni network is one of our greatest strengths and a testament to the quality and impact of our education.
Fabb AOC is officially recognized by the Specialty Coffee Association (SCA) and is a trusted partner of leading international coffee organizations. We provide comprehensive coffee education programs ranging from basic foundation courses to advanced professional certifications, with internationally recognized certificates issued by SCA and other relevant global associations.
Our training team consists of SCA-certified instructors with extensive international experience across coffee-producing and coffee-consuming countries. This global exposure allows us to deliver education that is both technically rigorous and commercially relevant, aligned with international standards and real-world industry practices.
Menu development for beverages and food, tailored to different market segments
Slow bar and speed bar concept design and operational setup
Coffee shop planning and business development, from concept creation to full launch
Coffee roasting training, roasting profile development, and roastery setup
Operational optimization for cafés, kiosks, and coffee businesses at every scale
At Fabb AOC, we are committed to raising the standard of coffee education and business excellence in Thailand, while connecting local professionals to the global coffee community.