Don’t Chase Coffee Trends In today’s fast-paced coffee industry, a new trend emerges every few months—new drinks, shifting café aesthetics, and “must-have” menus designed primarily for social media visibility. While innovation is vital, many café owners move too fast without first building a strong foundation. The Trap of “Viral” Success One of the most common...Read More
Make Coffee and Listen to Jazz at Home People often ask me why I have stayed in the coffee industry for so many years. The answer is simple: Because coffee is never boring. The deeper you go, the more you realize that coffee is very much like jazz music. The Illusion of Recipes At first,...Read More
FABB Academy of Coffee: From Passion to Thailand’s First SCA-Certified Specialty Coffee Institute In the heart of Thailand’s booming coffee scene, FABB Academy of Coffee stands as the nation’s first specialty coffee institute certified by the Specialty Coffee Association (SCA). Founded by Khun Love (Jenjira Kamonswetakun), the academy reflects her transition from the worlds of...Read More
FABB Academy of Coffee: Elevating Thai Coffee Standards to the Global Stage In an era where coffee has evolved from a daily routine into a sophisticated lifestyle and science, FABB Academy of Coffee serves as a vital compass for coffee enthusiasts in Thailand. Founded by Jenjira Kamonsawedkun, the academy set a new benchmark as the...Read More
