Don’t Chase Coffee Trends In today’s fast-paced coffee industry, a new trend emerges every few months—new drinks, shifting café aesthetics, and “must-have” menus designed primarily for social media visibility. While innovation is vital, many café owners move too fast without first building a strong foundation. The Trap of “Viral” Success One of the most common...Read More

Make Coffee and Listen to Jazz at Home People often ask me why I have stayed in the coffee industry for so many years. The answer is simple: Because coffee is never boring. The deeper you go, the more you realize that coffee is very much like jazz music. The Illusion of Recipes At first,...Read More